I Hate Sites That Require Registration

by jim on April 26th, 2006

Listen media moghuls, turn off registration requirements for your sites. This is what happens… I see a headline on Google Desktop that interests me, I click on it to read it. If I see a “registration required” for a FREE news article, I will close the window and not register. If I am at all interested, I will not register, I will go to Bug Me Not and pull a bogus login credential so I can read the story. Maybe I will use my Google Toolbar, fill in some bogus information, and then hit AutoFill just so I can get to the story. I will never give you my information and create an account.

Newspapers are losing readers to online content. The last thing you want to do is be inhibiting pageviews just so you can “track” my interests and do nothing with it. You need those impressions so you can sell advertising, I don’t need to read the news from your site because I can get it somewhere else if I really wanted to. CNN and ESPN don’t require me to register.

Get a clue.

RSS Subscribe Like this article? Get all the latest articles sent to your email for free every day. Just click "Subscribe" and enter your email. Your email will only be used for this daily subscription and you can unsubscribe anytime.

One Response to “I Hate Sites That Require Registration”

  1. John Says:

    for some sites that look like they might have some random interesting stuff, i use a bogus account from http://www.spamgourmet.com as well…let’s you receive a predetermined number of e-mails from a site…in case they do have something worth sending…

Leave a Reply