If you’ve linked your Google Adsense to your Google Analytics account, you’re probably enjoying the wealth of information you can now see in your Analytics account. By linking the two together, you get a lot of actionable information that can help you earn more from your sites. One great way to earn more is to find the pages that earn a higher than average CPC, versus your other pages, and finding ways of driving more traffic to that page either through link building, social media, or some other means. Analytics and Adsense have been boons to small publishers, but what if you made a mistake in the linking process?

If you’re like me, you have several Adsense accounts, with different EINs, for your various sites because should something happen to an account (I’ve heard of people being victims of nefarious click fraud schemes and losing their entire account), you don’t want to lose Adsense on all of your sites. What if you link up the wrong one? Unfortunately, unlinking them is not as simple a process as linking them in the first place. Fortunately, in the last few years, the process for unlinking them has gotten much easier.

First, get your Adsense login email and Publisher ID, you’ll need both. Visit this page, enter in the details, and wait. It’s not clear how long it takes to unlink an account but this is the one way to do it.

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2 Responses to “How to Unlink your Google Adsense and Analytics Accounts”

  1. Paul Williams Says:

    Jim, how necessary do you think it is to have several different Adsense accounts? I only have one and only one EIN. I could see myself becoming a victim of a click fraud attack due to the nature of my site (the religious aspect). That would not be fun. I haven’t read of many people having a successful try at getting Google to reinstate their Adsense account when they were truly innocent either.

  2. jim Says:

    I think that once you get a site that’s popular, it’s good to get it on its own Adsense account just to be safe. When you’re small, chances are you won’t be a click fraud victim no matter how much people dislike you but if you’re worried, I’d segregate it just to give yourself peace of mind.

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