Comments on: How To Price Banner Display Advertising http://www.wangarific.com/how-to-price-banner-display-advertising/ the internet is always open Tue, 17 Aug 2010 17:38:13 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: -> Blueprint For How To Make Money With A Blog: Money Making Ideas, Optimizing Your Site And Helpful Site Tools | Bible Money Matters http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-222 -> Blueprint For How To Make Money With A Blog: Money Making Ideas, Optimizing Your Site And Helpful Site Tools | Bible Money Matters Tue, 12 Jan 2010 15:01:01 +0000 http://www.wangarific.com/?p=111#comment-222 [...] How To Price Banner Display Advertising [...] [...] How To Price Banner Display Advertising [...]

]]> By: jim http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-179 jim Mon, 04 Jan 2010 03:56:58 +0000 http://www.wangarific.com/?p=111#comment-179 The problem is that it's hard to find those placements on most blogs, so even if people want them it's hard to oblige. The problem is that it’s hard to find those placements on most blogs, so even if people want them it’s hard to oblige.

]]> By: Lazy Man and Money http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-178 Lazy Man and Money Mon, 04 Jan 2010 03:24:24 +0000 http://www.wangarific.com/?p=111#comment-178 Hmm, I find that 728x90 and 300x250 (or 250x250) my most popular ad sizes. I almost never have anyone request 125x125 or 486x68, even though I realize that a lot of sites support them. Hmm, I find that 728×90 and 300×250 (or 250×250) my most popular ad sizes. I almost never have anyone request 125×125 or 486×68, even though I realize that a lot of sites support them.

]]> By: » Don’t Optimize Google Adsense eCPM http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-160 » Don’t Optimize Google Adsense eCPM Thu, 31 Dec 2009 12:13:35 +0000 http://www.wangarific.com/?p=111#comment-160 [...] eCPM does have value, it tells you how much that placement is worth to you as a publisher. If a company wants to buy the placement for a month, you have a good idea of how [...] [...] eCPM does have value, it tells you how much that placement is worth to you as a publisher. If a company wants to buy the placement for a month, you have a good idea of how [...]

]]> By: jim http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-150 jim Thu, 31 Dec 2009 04:59:34 +0000 http://www.wangarific.com/?p=111#comment-150 Yes I agree, you should definitely try to understand the company's motivation. Oftentimes it's not a pure CPA type of play, it's more branding than anything. Yes I agree, you should definitely try to understand the company’s motivation. Oftentimes it’s not a pure CPA type of play, it’s more branding than anything.

]]> By: Patrick http://www.wangarific.com/how-to-price-banner-display-advertising/comment-page-1/#comment-147 Patrick Thu, 31 Dec 2009 03:46:35 +0000 http://www.wangarific.com/?p=111#comment-147 I've used the AdSense replacement model for quoting prices for the skyscraper position above the fold. Other spots above the fold receive a similar premium. Another factor to consider is how much the branding would be worth to the advertiser. For example, if your site is a premier site in your niche and the company is making a large advertising push, then consider bumping your rates. Best in class blogs and websites carry a lot of weight and demand a premium, especially for premium ad slots. I’ve used the AdSense replacement model for quoting prices for the skyscraper position above the fold. Other spots above the fold receive a similar premium.

Another factor to consider is how much the branding would be worth to the advertiser. For example, if your site is a premier site in your niche and the company is making a large advertising push, then consider bumping your rates. Best in class blogs and websites carry a lot of weight and demand a premium, especially for premium ad slots.

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