Comments on: How to Determine Display Ad Placements http://www.wangarific.com/how-to-determine-display-ad-placements/ the internet is always open Tue, 17 Aug 2010 17:38:13 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: » How To Price Banner Display Advertising http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-139 » How To Price Banner Display Advertising Wed, 30 Dec 2009 16:20:11 +0000 http://www.wangarific.com/?p=109#comment-139 [...] can pick placements randomly or you can use a data driven CTR-based approach to selecting ad placements, but you will need to pick out a few places on your site that you would consider selling [...] [...] can pick placements randomly or you can use a data driven CTR-based approach to selecting ad placements, but you will need to pick out a few places on your site that you would consider selling [...]

]]> By: Monevator http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-128 Monevator Wed, 30 Dec 2009 10:40:26 +0000 http://www.wangarific.com/?p=109#comment-128 I have always avoided the left hand block in copy ad, because I feel it mars the experience. I've no doubt it pays the best though - if only because I always notice it on sites that do it! Regarding regular readers, I've set up my ads that appear between the post title and the body copy to only show after two weeks. This way regular readers don't see the ad but searchers looking for specifics do. I don't know if anyone has ever done the metrics on regular readers clicking through on adsense, but I bet it's vanishingly small. Just my two cents. :) I have always avoided the left hand block in copy ad, because I feel it mars the experience. I’ve no doubt it pays the best though – if only because I always notice it on sites that do it!

Regarding regular readers, I’ve set up my ads that appear between the post title and the body copy to only show after two weeks. This way regular readers don’t see the ad but searchers looking for specifics do.

I don’t know if anyone has ever done the metrics on regular readers clicking through on adsense, but I bet it’s vanishingly small.

Just my two cents. :)

]]> By: jim http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-111 jim Tue, 29 Dec 2009 16:25:37 +0000 http://www.wangarific.com/?p=109#comment-111 Yes definitely. You can only directly control eCPM by changing the content, so it serves up higher paying ads. Google will always try to maximize revenue, so they will maximize CTR x CPM. However, they calculate the CTR part of the equation network wide, not just on your site because that's how Adwords does quality score on the other side of the ad. You should do your best to maximize CTR and that will maximize your revenue, CPM isn't something you can control. Yes definitely. You can only directly control eCPM by changing the content, so it serves up higher paying ads.

Google will always try to maximize revenue, so they will maximize CTR x CPM. However, they calculate the CTR part of the equation network wide, not just on your site because that’s how Adwords does quality score on the other side of the ad. You should do your best to maximize CTR and that will maximize your revenue, CPM isn’t something you can control.

]]> By: Pinyo http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-106 Pinyo Tue, 29 Dec 2009 15:39:53 +0000 http://www.wangarific.com/?p=109#comment-106 Jim - Do you feel that CTR is a better measure than eCPM when testing for ad effectiveness? What about the factor (may be not fact) that Google may serve higher CTR ads that a low CPM and vise versa? Jim – Do you feel that CTR is a better measure than eCPM when testing for ad effectiveness? What about the factor (may be not fact) that Google may serve higher CTR ads that a low CPM and vise versa?

]]> By: jim http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-71 jim Wed, 23 Dec 2009 20:31:51 +0000 http://www.wangarific.com/?p=109#comment-71 Well, the key is to test and find the "best" spot. You also need to limit the amount of time you spend on it and waiting until you have complete data is one way to manage the constant need to tweak. You need to wait a bit after a tweak to see if it worked. :) Well, the key is to test and find the “best” spot. You also need to limit the amount of time you spend on it and waiting until you have complete data is one way to manage the constant need to tweak. You need to wait a bit after a tweak to see if it worked. :)

]]> By: Evan http://www.wangarific.com/how-to-determine-display-ad-placements/comment-page-1/#comment-70 Evan Wed, 23 Dec 2009 19:57:23 +0000 http://www.wangarific.com/?p=109#comment-70 I feel like I am constantly changing ad placement because even after 18 months I have no Idea what I am doing with monetization! I feel like I am constantly changing ad placement because even after 18 months I have no Idea what I am doing with monetization!

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