I’ll be at Chirp and Pubcon, hope to catch up to you soon as well.

It’s always amazing to hear how the story always starts with something small and almost accidental, in your case it was photos. But you mix in some brains, a bit of hard work, and something great comes out the other side.

It was a pleasure meeting you at ThinkTank and hopefully we’ll run into each other again in the near future!

Thanks for sharing a bit of our story. I agree, being an entrepreneur is hard.

To elaborate a bit on the story, I learned about SEO because of I posted those pictures online. Webtrends showed that AltaVista sent thousands of people to my site in a short amount of time and naturally I explored the world of search engine optimization, which led me to Search Engine Watch’s newsletter.

Later I saw a job I was interested in at a company who did Internet Marketing and thought I could learn more about that there. I saw how this company was making millions off of funneling search engine visitors from display advertising (not adwords) to doctors and lawyers sites and I thought we could succeed with SEO. That set Mario and I off to start our company, Condesa.

This is where I learned just how hard it is to be an Entrepreneur. In 2003, one year after starting our company realized selling SEO services was hard and we were not good at it, and so we started a blog (Legal News Watch), and a service (PR Leap). It took us over 3 years before we were making a steady and comfortable living from our company. We put in a ton of sweat and effort because the dream of running our own company was much more inspiring than working for someone else the rest of our lives.